They say 80 out of 100 businesses fail before 5 years. Of the remaining 20, sixteen of them become non-thriving! That means they produce just enough income to support the owner and maybe one other family. Only 4 become wealth producing assets.
After meeting with hundreds of business owners and working with them to build strong business models, I’ve determined that what people lack most… even more than money… is a sound Business Operating Philosophy.
ESS is like getting a Masters in Business. It will give you a sound Business Operating Philosophy.
More About ESS™ Business Training
ESS™ (Entrepreneurial Success System) is an eclectic compilation of models, principles and parables called Anchors that provide a graphic framework for how business works. After nearly a decade of development, and hundreds of case implementations, ESS™ is now brought to you as an extensive business training.
Most emerging businesses struggle with issues stemming from the lack of time, capital, management skill, marketing, and effective decision making. Save yourself years of miss-steps and trial-and-error business building. ESS™ will help you gain control of these issues and dramatically increase your income through free enterprise.
Here's what makes ESS™ different from any other training you've experienced.
In-Side Out Research Method
Business training from books and schools is normally prepared from an Out-Side In perspective—secondary research. Good books, like Good to Great for instance, generally approach business success principles by researching common attributes exhibited by “all-ready-successful” enterprises. This approach provides valuable insights; however, the information is largely focused on big companies with big budgets; not to mention the information is old news—it’s historic. What’s left out is the view from the driver’s seat from a small business and startup perspective—a “what’s been done” perspective verses a “what do we do?” reality.
ESS™ is created from over 10 years of inside consulting with over 300 different businesses from startups to small businesses and even some larger companies (tactical primary research). Many of the models were devoloped to create solutions to existing problems in real-time. It’s exciting to see how an historic view compares to a real-time view. There are some overlaps, but “real-time” ESS™ Anchors provide a clearer understanding of the problems faced by most business leaders today and allow CEOs to make surer, more effective decisions!
Beautiful in its Simplicity
You don’t have to be a rocket scientist to understand ESS™ Training; though, you may feel like a rocket scientist after you’ve learned all the models (you may even feel like you've been to space!). The Anchors in ESS™ are beautifully simple. Many times you’ll be left to say, “Why didn’t I think of that?” You will marvel at how the Anchors boil complex ideas into simple frameworks that are both easy to understand and straightforward to use.
A Common Language and Framework for Important Decisions
The Anchors will give you a framework to talk about and make decisions based on a common language—a language that allows you to describe situations and strategies you may have thought about, but couldn’t articulate. When you can communicate your ideas in a way everyone understands, your team can quickly grow your business with confidence.
When we are faced with making a decision, it is not enough to merely be concise. You must be correct. Each choice you make will lead you to your next destination. Your current place in the universe is the sum result of all your previous choices. ESS™ will help you make better choices based on a compilation of Anchor Models.
The definition of Anchor is “to fix or fasten; affix firmly,” and “to hold fast by an anchor.” Many times it is difficult to know the outcome of a choice. Anchor Models will help you more correctly predict the future of each decision.
ESS™ is the life work of Rod Alan Richardson. Rod is a master business and marketing strategist that has worked with hundreds of companies for over a decade to perfect dozens of original models and principles that position businesses to succeed. You can avoid years of trial and error by following the patterns of success established by others that have gone before.
